CLX and Crystal PM Announce Integration


Product: CLX and Crystal PM integration
Top Line: CLX, a contact lens management and marketing system, has completed a system integration with practice management system Crystal PM.
Close Up: The CLX Capture Strategy includes functionality designed to identify patients due to reorder contact lenses, automatically send an email or text notification, and prompt patients to reorder by providing a personalized link. Another feature of the integration allows Crystal PM users to offer a contact lens subscription to their patients. Both reorders and subscriptions are managed by the CLX System, leaving more time for the office team to focus on patient care.
“Each year, millions of patients are reordering contact lenses from an online retailer or superstore, and not from their personal OD,” said Jim Edwards, CLX president and CEO. “With this integration, Crystal PM users can now effectively compete with online retailers by offering their patients a mobile-enhanced, secure option, to reorder contact lenses directly from their ECP.”
Mark Crowley, Crystal PM director of sales, noted, “This integration with CLX not only increases office productivity by improving contact lens order management and tracking, but also provides a robust suite of marketing tools to increase contact lens reorders.” He added, “Besides offering advanced marketing functionality to grow sales, the CLX integration offers our users enhanced practice reports to help manage contact lens profitability, inventory, and returns.”
Vital Stats: CLX fully integrates with several other practice management systems, and offers a stand-alone service that enables ECPs to utilize CLX without a practice management system integration.;