Product: 3DNA 1.8
Top Line: 3DNA announced a major update to version 1.8, including a Digital Dispensing System for its retail kiosks, new frame designs and new material options. The system enables opticians to easily design and order frames on a per-patient basis.
Close Up: The Digital Dispensing System adds two new customer journeys. The first is Wizard Mode, a streamlined version that simplifies the experience via step by step process. The second, Magic Mode, which automatically presents shape variations based on lifestyle and fashion preferences and what styles are trending in the market.
The Digital Dispensing System is a self-serve option to relieve short-staffed opticians, so patients can easily and conveniently arrive at the design they like best. At the conclusion of the process an optician is summoned to finalize details and confirm lens selection. New frame collections enable the kiosks to see all the design variations made locally and ones made by other opticians in the network, providing a continual feed of fresh designs.
Vital Stats: 3DNA now offers new materials and combinations including 18Kt gold, sterling silver with platinum plating and various combinations for luxury clientele. Organic materials can now be combined with pure carbon fiber and buffalo horn, increasing the combination options.
www.3dna-eyewear.org/; (852) 5527-0678 (Whatsapp); (412) 567-2980