Product: Sensity Fast in brown; Hoyalux iD LifeStyle 3 Polarized
Top Line: Hoya Vision Care is releasing two product line extensions for eyecare professionals (ECPs) to offer their patients this summer. Sensity Fast light reactive lens technology is now available in brown, joining Hoya’s existing gray lens color. To further expand its sun lens line, Hoya is introducing a polarized version of its most advanced progressive iD LifeStyle 3 lens technology, now available in gray, brown, and green.
Close Up: Sensity Fast rapidly changes from dark to clear, achieving 47 percent faster fadeback than the top selling photochromic lens technology in the market and 77 percent faster fadeback than the original Sensity lens. Both the brown and gray lens color variations are available in 1.50, 1.53 (Phoenix), 1.67 high-index and polycarbonate lens materials.
“In order to help our ECP customers expand their patient offerings, we’ve expanded our best photochromic and polarized lens technologies,” said Nick LaManna, director product management for Hoya Vision Care, North America. “These new lens variations represent Hoya’s ongoing commitment to providing ECPs innovative options to address their patients’ unique vision needs.”
Vital Stats: The new iD Lifestyle 3 Polarized lens features three design variations—Indoor, Urban and Outdoor—each one easily fitted based on patient preferences:
● Indoor: Designed for people who spend a lot of time indoors, looking at digital devices, or reading.
● Urban: Designed for people who are active and always on the go, but also enjoy reading books and using digital devices.
● Outdoor: Designed for people who primarily wear correction for distance but still need clear vision to see their phone and other near objects.
ECPs can order iD LifeStyle 3 Polarized and Sensity Fast Brown lenses from their Hoya laboratory and through major vision plans. More information can be found at and through Hoya Territory Sales Managers.