Quick Take: WestGroupe is debuting its new Superflex Kids Mini-Me collection and the accompanying campaign, highlighting on-trend styling for kids and parents alike.
Specifics: The new Superflex Kids back to school collection features a range of eye shapes, materials, colors and detailing that mirrors the adult collection but mini-sized. The accompanying campaign underscores this mirroring, showing the excitement kids feel when getting to match their parents.
Selling Point: Beverly Suliteanu, vice president of product development at WestGroupe said, “Over the last few years we have seen a definite evolution in the children’s market towards more adult-like designs. Children today are much more knowledgeable about fashion trends and what they like and don’t like. Creating glasses that kids WANT to wear is our design priority. This was such a fun campaign to shoot as the kids were super excited to be wearing ‘grown up glasses’.”
www.westgroupe.com