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LaunchPad: Frame Collections Ørgreen Debuts Six Frame Titanium Collection
Quick Take: Ørgreen is debuting a new titanium collection, featuring six frames influenced by Japanese architecture.
Specifics: The Ørgreen titanium collection includes two men’s frames, two women’s frames, and two unisex frames. The frames, which are all named after influential Japanses architects, are Coeda, Fabo, Hojo, Kodama, Nest, and Yure. Coeda is a women’s frame featuring silicone tips, extra slim temples, and a minimalist shape. Fabo is a unisex frame with a pencil shape, featuring bendable corners. Hojo is a unisex aviator frame with facets on the corners. Kodama is men’s squared aviator shape with a hidden rim lock behind the temple. Nest is a men’s frame with angled and sporty details, crafter for larger faces. Finally, Yure is a women’s oversized, round frame.
Selling Point: Ørgreen designed the frames within this collection to create a bridge between multiple lifestyles. They call upon tradition, while still looking contemporary and exciting.
www.orgreenoptics.com