Revo Launches Revo X Bode Miller Ski Goggle Collection

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Quick Take: Alpine ski racer Bode Miller, a two-time overall World Cup champion, six-time Olympic medalist, and the most decorated American skier in history, has joined ClearVision partner Revo as global brand ambassador of winter sports. Miller and Revo’s first project includes a special limited edition ski goggle capsule collection.
Specifics: The Revo x Bode Miller Goggle capsule collection integrates the brand’s polarized lens technology, which has been adapted for the slopes with Photochromic properties. The collection is made up of a limited run of two styles and carefully selected colorways. Miller himself played a significant, hands-on role in product development and testing process. Design details include:
- Revo’s high-contrast polarized Serilium+ lenses: a lightweight, impact-resistant, glare-reducing nylon;
- Revo’s Light Management System: Filters harmful UV, HEV and Blue Light while reducing glare and enhancing clarity of digital screens
- Revo’s Photochromic Lens Technology: Automatic adjustments made for every light condition encountered on the slopes, ensuring skiers have the best possible view
- Universal Fit: Goggles can integrate with most helmets
- Rx-Ready: Goggles accept a prescription with a custom insert
- Signature Colors: Mirrored lens colors come in Blue Water and Solar Orange.
Selling Point: Bode Miller said, “As someone with blue eyes, I’m super sensitive to light...and all of my kids have my eyes as well, so there are a lot of Revos in my house. We love how their perfectly polarized protection keeps our eyes safe on and off the slopes. I’m thrilled to be named Global Brand Ambassador and for the opportunity to bring this first collection of goggles to market this season in partnership with one of America’s longstanding trusted brands.”
Revo’s CEO Cliff Robinson said, “I haven’t been skiing as long as Bode has – I only started when I was 13, but I love the sport as much as the pros do. On behalf of Revo, we’re humbled to have this tremendous opportunity to marry our best-in-class technology with the best American Male skier of our era—perhaps ever. I’m confident that our fans and Bode’s fans alike are going to love this new exclusive goggle collection.”
www.revo.com