Quick Take: Ray-Ban, from Luxottica, is launching its #YoureOn holiday campaign and styles for 2021.
Specifics: Set in Burbank, California, the You’re On campaign focuses on “looks that let you be yourself, wherever you are, whatever the season.” The campaign offers an immersive experience across social media channels. To celebrate the campaign, Ray-Ban rereleased the Burbank, an archive design from 1965, available in sun and optical. 
Selling Point: Ray-Ban’s new campaign and archive style bring bright light and warm weather to the holiday season.
www.luxottica.com/en