Quick Take: Marchon Eyewear has revitalized its proprietary Skaga brand with a new campaign and website, alongside a brand new collection. 
Specifics: Skaga offers modern, minimalist eyewear true to its Swedish roots. Skaga frames are sleek and sophisticated, and the new collection features a mix of acetate, metal and titanium styles. In addition, all creative assets will showcase clean, minimalist styling to match with the new tagline and campaign direction “Different Look, Same Heritage.” For the first time, Skaga will introduce styles made from at least 45 percent bio-based cellulose acetate. 
Selling Point: Thomas Burkhardt, senior vice president of global brands, marketing & design at Marchon Eyewear, said, “Ever since its creation in 1948, Skaga has been a brand that challenges the eyewear category, offering contemporary designs, leading edge materials and elevated functionality. We are thrilled to now introduce Skaga’s evolved brand positioning behind a strong, engaging campaign and very attractive new eyewear designs.”
marchon.com