Quick Take: Pure, Marchon Eyewear’s newest proprietary brand, has launched a new collection, campaign and website.
Specifics: The newest Pure collection will be available in the fall, and introduces two new featherlight plastic styles, 2 minimalist titanium styles and 2 rimless styles to the to the collection. All optical styles under the Pure brand will feature a universal fit construction. The new campaign spotlights the tagline “Experience Lightness,” and imagery and creative assets will showcase clean, muted colors and sleek, lightweight design. Finally, the new website (https://www.pureeyewear.com/) showcases this Fall/Winter collection. Social media platforms will also launch in October kicking off with an influencer program that will start mid-October inclusive of consumer giveaways and branded content.
Selling Point: The new collection from Pure is lightweight, subtle and appeals to all customers, with the brand’s new campaign and website following suit.
www.marchon.com