Quick Take: MCM Eyewear, from Marchon, is introducing its Spring/Summer 2021 advertising styles and accompanying campaign, Techno Jungle.
Specifics: The advertising styles are sun styles MCM703S and MCM150SL, and optical styles MCM2713 and MCM2717. MCM703S is a strong rectangular sun style with a bold metal locker connecting the frame front to the temples. The locker is inspired by the iconic hardware on MCM’s handbag collection, and the frame is available in black, brown, ochre and blue. MCM150SL is an aviator sun style with a leather insert on the front featuring the MCM Visetos pattern. The frame is available in black, cognac and olive. Optical style MCM2713 is a bold, oversized rectangular frame with a metal locker connecting the front and temples. It is available in black, Havana and caramel. Finally, MCM2717 is a narrow rectangular frame with a bold MCM plaque on the temples. It is available in black, slate and Havana.
Selling Point: The new MCM styles are sharp, elevated and modern.
marchon.com