Quick Take: TLG, from L’Amy America, is launching a new sub-collection of extended sized optical frames.
Specifics: This new series offers clean, simple, modern design combined with the high-tech functionality that beta-titanium provides. The four-model family features easy-wearing shapes, muted, earthen colors and a linear sprocket hinge.
Selling Point: L’Amy America’s brand director Connie Reiss said, “TLG is growing in popularity among a great age-range of consumers. Because it offers modernity, superior quality, long frame-life durability all at a very competitive price point. This consumer is looking for authentic solutions to a common fit and comfort issue facing those with larger sizing requirements.” The collection is fully supported by visual merchandising tools, L’Amy America’s financial stimulus programs and extended warranty.
www.lamyamerica.com