L’Amy America Intros new Sperry Prep Styles

Quick Take: L’Amy America is introducing new Sperry Prep optical styles for tweens.
Specifics: The four new tween models all feature Sperry’s 180 degree flexing hinge, and the collection features both stainless steel and acetate styles made to withstand the high-energy lifestyle of the typical tween. Design details include nautical striping and vintage shapes, as well as wave patterns that echo those on the bottom of Sperry’s iconic boat shoe.
Selling Point: L’Amy brand director Connie Reiss said, “Going sockless, popping a collar, barrel knotting your boat shoe—prep style has always evoked a youthful sense of breaking the rules. In the same spirit, we’re offering classic, vintage shapes, emboldening them with hits of trend color and adding a strong dose of technical functionality in the 180 hinge.”