Quick Take: ic! berlin is introducing its Pure Elements collection, which highlights the raw materials used to create each frame.
Specifics: The collection includes four optical frames and two sun styles. The optical frames, Silicon, Carbon, Nitrogen and Chromium, all incorporate a rough metal textured aesthetic. Sun models Molybdenum and Ferrum are powerful and intricate, and include a detailed linear etching pattern. For the first time, all styles include metal rings to spotlight the brand’s future industrial design.
Selling Point: The new ic! berlin collection is bold, powerful and innovative.
www.ic-berlin.de/eu