Quick Take: ic! berlin is introducing its new Custom Fit Collection. 
Specifics: The Custom Fit collection uses dynamic colors to heighten the soft, circular creative design language of each frame. Silk styles Rio and Juna are circular panto frames; Luan is a rounded rectangular style; and Bo is a classic fit with rounded details and boldly colored interior. 
Selling Point: ic! berlin’s new Custom Fit Collection is vibrant, powerful and exciting.
www.ic-berlin.com