Quick Take: ic! berlin is debuting its 25th Anniversary Collection to celebrate its 1996 launch.
Specifics: The 25th Anniversary Collection features six new models with an exclusive “25” logo on the inside of the temple. Mr. Yang, Vitan V. and Xavier V. are custom-fit models in rectangular and panto shapes, Bradly H. and Denisa C. are bolder, more playful shapes and Ivan B. is a highly versatile frame perfect for higher prescriptions. The collection also introduces BlueProtect lenses by Zeiss.
Selling Point: ic! berlin’s 25th Anniversary Collection is detailed, bold and confident, perfectly encapsulating the brand’s energy.
www.ic-berlin.de