Quick Take: Eyewear Designs has announced the launch of its newest brand, K’NEX Eyewear. The K’NEX brand was founded in 1992 and is best known for its educational toys.
Specifics: K’NEX Eyewear is targeted at active kids and their parents. Frames are constructed of TR 90 and TPE to create a light, flexible and durable frame. All frames are also 100 percent BPA and latex free, and feature bright colors to give kids the chance to express themselves through their glasses. Each frame comes with two elastic band wraps.
Selling Point: Andrea Gluck, co-CEO of Eyewear Designs said, “We are pleased to announce the launch of our new K’NEX Eyewear Collection.  The collection was designed to create a brand of eyewear for kids that was flexible and safe that kids would love and their parents could trust to help protect their children’s eye health.”
Steve Horowitz, president of Eyewear Designs said, “The K’NEX collection rounds out our industry leading range of kids brands that already includes Hello Kitty, New Balance Kids and Tony Hawk for Kids and makes us a one stop shop for children’s eyewear.”
eyeweardesigns.com