Eye Q Debuts Dickies Memory Flex Assortment


Quick Take: Eye Q is adding memory metal to its Dickies collection.
Specifics: The Dickies Memory Flex Assortment is inspired by the Dickies FLEX campaign, as well as the brand’s heritage of creating durable workwear. This new assortment is made up of seven styles, including semi-rimless, double bars, and more, in a variety of sizes and all featuring durable, direct welded memory metal bridges and temples.
Selling Point: Dickies Memory Metal Flex Assortment taps into the brand’s heritage and delivers frames that are as durable and flexible as they are stylish.