Quick Take: Dragon Eyewear, from Marchon, is adding new optical styles to its Legends collection.
Specifics: New styles include DR7000, DR7001 and DR7002. DR7000 is a rectangular shape with a sleek, straight-across brow. It is available in black, matte dark tortoise and navy tortoise. DR7001 is a slightly oversized square frame with a wide keyhole bridge, available in black, coffee tortoise and matte ocean tortoise. DR7002 is a retro, elevated aviator featuring a metal top bar. It is available in matte black, coffee tortoise and matte ocean tortoise.
Selling Point: The new Legends styles are constructed with premium acetate and all feature a new custom milled metal hinge. Dragon is also introducing new imagery with pro surfer and Dragon athlete Shane Dorian fronting the campaign.
www.dragonalliance.com