Product: Contact Lens Institute's “Easy as 1-2-3” video series.
Top Line: The new digital video series promotes healthy contact lens wear and care behaviors. 
Close Up: Now in its fourth year, The Easy Way (Eyes, Awareness, Safety and You) is used by eyecare practices across the U.S., Canada, and worldwide. It includes simplified tips, attention-grabbing infographics, and companion digital resources for use in practices, presented in a memorable and straightforward way.
Vital Statistics: “Easy as 1-2-3” encourages optometry and ophthalmology practices to adopt and share The Easy Way with all of their soft contact lens patients. The three-video series is available as a YouTube playlist.
https://www.contactlensinstitute.org/