Product: Blenders Eyewear, a leading eyewear brand and part of Safilo Group, through its continued collaboration with University of Colorado head football coach Deion "Coach Prime" Sanders, announced a name-image-likeness (NIL) deal with sports fan Peggy Coppom.
Top Line: This initiative marks a one-of-a-kind NIL agreement in which a dedicated sports fan is the beneficiary.
Close Up: With this initiative, Blenders introduces the Peggy Sleeve, an eye-catching sunglasses sleeve that pays tribute to the beloved 99-year-old superfan's unwavering support.
Vital Statistics: Through an NIL agreement, the Peggy Sleeve will directly benefit Coppom while celebrating her enthusiasm for CU athletics. A portion of the proceeds from each Peggy Sleeve sold will be donated to Coppom, ensuring her legacy and enduring spirit continue to thrive.
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