LaunchPad: Also New Safilo’s Jimmy Choo Shares Viva Magenta Frames By Staff Wednesday, January 25, 2023 12:05 AM Quick Take: Jimmy Choo, from Safilo Group, is showcasing three optical frames in shades of Viva Magenta, Pantone’s color of the year for 2023.Specifics: Style JMC 373 is a combination frame with thin, metal temples and an uplifted, squared front and jewel details on the hinge. JMC 379 is a combination frame with jewel details along the thin, metal temples, paired with a two-tone frame front. Finally, JMC 370 is a bold, thick frame with jewel detailing on the hinge. Selling Point: The Jimmy Choo Viva Magenta styles range from subtle to bold, with a magenta option for everyone.www.safilogroup.com/en