Product: Nikon Optical USA’s BNPL Partnership with Sunbit
Top Line: Nikon Optical USA Inc. has selected Sunbit, a buy-now, pay-later (BNPL) technology for everyday needs and services, as the preferred financing solution for independent optical practices offering patients premium Nikon Lenswear lenses.
Close Up: To launch this partnership, Nikon Optical in cooperation with Sunbit, will be offering an exclusive promotion for independent ECPs  who offer Nikon Lenswear and Sunbit to their customers. Sunbit offers optical consumers the ability to pay for purchases over time, getting the eyewear they need when they need it. The application process takes just 30-seconds, with approximately 90 percent of patients approved and all qualified optical consumers receiving an option to split their purchases into interest-free monthly payments. 
Vital Stats: Over the years, Nikon Optical US has established itself as a critical partner to help create future value for independent ECPs. Its highly recognized consumer brand, streamlined product offerings coupled with our highly experienced lab and consistent turnaround times allow independent ECPs to clearly stand out from their competition. This partnership is the coming together of two organizations with the mission to support and foster sustainable growth for all independent ECPs, according to the companies’ announcement.
“One of Nikon Optical’s goals within the independent ECP market has been to enhance the consumer experience through high quality branded lenses and increase the capture rate of their patients,” said Everest Pandya, director of business development for Nikon Optical US. “Sunbit’s easy to use platform and high approval rates make them the perfect technology partner to join forces with a global brand like Nikon to achieve this goal for all ECPs and consumers. We’re very excited as our partnership with Sunbit will allow consumers to see without compromise and increase accessibility of Nikon Optical’s advanced lenses for everyone.”
Added Brett Walisever, Sunbit’s senior director of business development, “We’re impressed with Nikon Optical’s commitment to ensuring that consumers have access to high-quality eyewear lenses, and proud to have been selected as their preferred BNPL partner. Our footprint in the optical market continues to grow, with 150 locations being added every month. Independent ECPs will benefit from the partnership, as will consumers, who will now have options instead of tradeoffs when it comes to getting the eyewear that they need.” Ask a Nikon lenswear representative for more information or visit the website https://optical.sunbit.com/nikon to learn more.