Product: A virtual try-on experience for Moscot frames through Vertebrae.
Top Line: Moscot has teamed up with Vertebrae to offer high quality 3D and AR-enabled virtual try-on for Moscot eyewear.
Close Up: The try-on experience is currently available for Moscot’s Lemtosh, Lemtosh sun, Lemtosh black with custom made tints, Miltzen, Miltzen sun, Gelt and Zolman produt lines. The tech will allow shoppers to choose to view a 3D model of one of these popular styles and closely examine it from every angle on desktop or mobile. From there, the shopper can tap ‘Virtual Try-On’ and see a true-to-size virtual image of the eyeglasses projected onto their head and dynamically mapped to the proportions of their individual facial features. The virtual eyeglasses can be tried on in all sizes and colors, and there is no app download required.
In addition, Moscot is deploying QR codes to help shoppers easily access the VTO experience from their mobile devices. The QR codes are displayed to all desktop users and are also being used in MOSCOT’s shop windows as a visual merchandising tool.
Zack Moscot, Moscot’s chief design officer, said, “This launch comes at a time that feels especially relevant for our brand as we build on a heritage of over 106 years of eyewear excellence to create new ways to reach and engage our community. Vertebrae shares our commitment to quality and excellence, and it was an easy decision to partner with their team to manage and deploy 3D and AR in keeping with the service we have offered to our clients for over a century. Our initial results are strong, and we are excited about extending our implementation to bring our timeless style and extraordinary quality to life for digital shoppers. As a generational family business, we are dedicated to providing a memorable and seamless omni-channel experience for all of our customers whether they are shopping with us in-person or online.”
Vertebrae CEO Vince Cacace said, “Moscot is re-thinking the role of the shop window in 2021 and using AR to bring the shop into the street. The use of QR codes has exploded during the pandemic, and Moscot is smart to take advantage of their popularity to reimagine the digital shopping experience for online shoppers as well as people walking by or visiting their shops.
Vital Stats: The 3D and AR capabilities are fully functional on desktop devices using Google Chrome and Microsoft Edge and on all mobile devices using Google Chrome and Apple Safari. Due to the front-facing camera technology, the fit is best and true to size on iPhone X or newer or iPad Pro 2018 or newer.