Quick Take: Morel has debuted its new “Looking Forward Since 1880” campaign, which pays homage to the company’s past by reimagining classic photos with oversized frames.
Specifics: The campaign begins with a vintage photograph of Morel’s founder Jules Morel, and continues to travel time until the present day. French creative consulting agency “Call Me Four Eyes” helped create the campaign, which depicts a range of the brand’s iconic and bold frames.
Selling Point: Morel’s new campaign honors its past and celebrates its future. A campaign video is available on YouTube here.
morel-france.com/en