Product: Made for Living, a new video campaign from Marchon’s Flexon Eyewear. 
Top Line: Marchon’s Flexon Eyewear is launching Made for Living, a new video campaign and an extension of its award-winning Extreme Video series. This new campaign showcases the brand’s namesake flexibility, extreme durability and technologically advanced designs. 
Close Up: With frames for every setting and activity, the Made for Living series offers a real-life look at the reliability of Flexon frames. The series is made up of four 20-30 second videos highlighting fan-favorite pieces from Flexon’s most popular collections and their ability to endure the common mishaps people face every day. The Made for Living content series kicks off now, and will continue to release new content on a rolling basis through Fall 2021. Each video will spotlight frames from different Flexon collections; this first video highlights the Nathaniel 600. The series will be supported via promoted posts on Facebook and Instagram as well as on the brand’s YouTube channel and website, and is available for in-store and digital usage.
Vital Stats: Thomas Burkhardt, senior vice president of global brands, marketing & design at Marchon Eyewear, said, “In the past, we’ve shown Flexon Eyewear surviving extreme circumstances, such as being hit with a wrecking ball, lifting a kettle bell, and more, but in this collection of videos we wanted to focus on the everyday practicality and convenience Flexon provides. We want to showcase the moments of real living when an unreliable frame breaks – an avoidable outcome when you’re outfitted with Flexon frames.”