Product: EssilorLuxottica’s In-Person and Virtual Programming Debuts at Expo East
Top Line: EssilorLuxottica is readying its dual physical and virtual appearance at the company’s new tech-enabled booth, in person for ECPs at the show or remotely to ECPs via a new microsite.
“The return of Vision Expo East marks the beginning of a new chapter for the industry, one that EssilorLuxottica is proud to be a part of to stoke a renewed passion as we begin entering a post-pandemic world,” said Rick Gadd, president of Essilor North America. “Once again engaging with our customers and partners in person, and for the first time a digital show experience, we can show even more of our support for customers and the value we bring to grow the market for everyone through programs and products like EssilorLuxottica 360 and Ray-Ban Authentic.” “We took this opportunity to reimagine the way we engage with our customers at Expo. More high-touch branded experiences, more engaging, more personalized and informative – our customers remain at the center of our strategy so all of these elements are critical in strengthening our relationship with them,” said Fabrizio Uguzzoni, president of Luxottica Wholesale, Americas. “Our goal is to have the customer walk away with the confidence that EssilorLuxottica has their back and we are working tirelessly to develop products and programs that will elevate their practices and give them an edge.”
Close Up: EssilorLuxottica invites customers and industry partners to join them in-person or remotely for these key Expo presentations:




In addition, in-person and virtual Expo attendees can expect to learn more about EssilorLuxottica’s key brands, programs and initiatives through the company’s dynamic “micro-moment” series:
● EssilorLuxottica 360: Innovative Solutions to Match Consumer Trends
● Ray-Ban Authentic Essilor Special Edition: The Perfect Match
● Varilux: Give Them Vision Without Limits. Insist on Varilux.
● Crizal Rock: For Durability Like Never Before
● Ray-Ban New Brand Campaign
● Oakley: Be Who You Are
● Costa: For Those Who Need Water to Breathe
● Coach: Coach It Forward
EssilorLuxottica is also hosting an exclusive event for members of its EssilorLuxottica 360 partnership program on Thursday, June 3, to celebrate the EssilorLuxottica 360 members who have helped build the best-in-class partnership program in its first year. This invite-only outdoor event will include live music, food and drinks. EssilorLuxottica 360 is powered by Essilor, Luxottica and EyeMed to help independent practices improve traffic, visibility and patient experience while maximizing profitability.
Vital Stats: For show updates on all of EssilorLuxottica’s Expo presentations, at Booth #TP833, visit vee.essilorluxottica.com.