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Product: De Rigo REM and Shamir’s “Better Together,” stimulus package.
Top Line: Under De Rigo REM and Shamir’s new package, customers will receive a free pair of Converse frames and lenses when they purchase any frame om the De Rigo REM portfolio with Shamir Autograph Intelligence Progressive lenses.
Close Up: All of De Rigo’s brands are included in this program: John Varvatos, Converse, Lucky Brand, Jones New York, CH Carolina Herrera, Carolina Herrera New York, Fila, Furla, Chopard and Police. Shamir Autograph Intelligence Progressive Lenses are also included. Accounts can use the promo code SHAMIRCONVERSE on the De Rigo REM portfolio to take advantage of the package, which runs from June 1 through August 31. Customers can also contact customerservice@derigo.us.
Vital Stats: Alessandro Baronti, president & CEO of De Rigo REM said, “As the eyecare industry goes into the reopening phase, our customers need our support now more than ever. Over the past months, we have been identifying key strategic partnerships to bring real value and resources for ECPs as they hit restart and we are excited to come together with Shamir to launch the ‘Better Together’ stimulus package. Pairing our globally recognized brand portfolio with Shamir’s exceptional lenses, this package will allow for us to offer our customers stronger financial relief as they go through the recovery process for their business.”
www.derigo.us