Quick Take: Blackfin is introducing To The Roots, its new campaign.
Specifics: The To The Roots campaign hinges on the idea that we need to look back to our roots in order to understand and lend meaning to what we are today. Blackfin is looking back, digging into its origins and returning to its basic essence.
Selling Point: Shot in the Northern Lagoon of Venice, the To The Roots campaign is imaginative and full of life.