Quick Take: 100% has announced a partnership with some of the top snow athletes in the world, including Zoi Sadowski- Synnott, Laurie Blouin, Dusty Henricksen, Richard Permin, and Malou Peterson.
Specifics: 100% kicks off its Snow Goggle launch with Zoi Sadowski-Synnott, the snowboarder from New Zealand who captured Gold in Snowboard Slopestyle, and Silver in Snowboard Big Air at the 2022 Winter Olympics in Beijing, CN. Zoi also won two Gold medals at the 2022 X-Games in Aspen, Colorado. This Fall, 100% will leverage their goggle and eyewear expertise to launch the first Snow collection after extensive testing with these premiere athletes. The collection is focused on premium performance, protection, and maximizing an athlete’s field of vision.
Selling Point: 100% VP of global marketing and sales, Gwen van Lingen, said, “There’s a place for athletes craving something new and different with zero compromise in style and performance. As we anticipate the expansion of our leading goggle business to include Snow, we highly regard their style, progression, and maximum effort to their sport; plus, our shared ethos sets them apart.”
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