WestGroupe to Distribute Life Italia Kids in North America

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VILLE St-LAURENT, Quebec—WestGroupe announced a distribution agreement with World Optik SRL for the North American distribution of Life Italia Kids. The initial launch of Life Italia Kids in Canada and the U.S. is set for early 2020. The Life Italia Kids eyewear collection offers durability, a comfortable fit and adorable styles for kids aged 3 to 16 years old, the company said. “WestGroupe is thrilled to begin 2020 with a new addition to our product portfolio," said Beverly Suliteanu, vice president, product development, WestGroupe.

"This 100 percent made in Italy kids’ collection will be a fantastic complement to our Superflex Kids collection as it will satisfy those parents looking for durable, 'active' eyewear. Life Italia Kids has been highly successful globally, and we are excited to bring this quality brand to North America.”

Life Italia originated in 2007, founded by three young entrepreneurs. They created the Kids collection in 2015 and it is now being sold in over 30 countries worldwide.

Established in 1961, WestGroupe is family owned and operated. The company offers a premium selection of international brands in over 40 countries, including FYSH, KLiiK denmark, EVATIK and Superflex.