WestGroupe Appoints Alexis Nyiro Director of Product and Marketing

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MONTREAL, Canada—WestGroupe has announced that Alexis Nyiro has been promoted to director of product and marketing. Nyiro joined WestGroupe 11 years ago, and “has been instrumental in the design and development of WestGroupe’s product portfolio and has been an integral part of marketing our brands over the years,” the company said in a statement. In her new role, Nyiro will be responsible for leading WestGroupe’s product and marketing teams to ensure a consistent creative vision, and she will also spearhead new marketing programs.

Bev Suliteanu, WestGroupe’s vice president of product development and creative director said, “Alexis is the perfect person to take the helm of our product and marketing teams. She has a true understanding and appreciation of the DNA of our brands, a strong knowledge of current marketing trends and a keen eye for what resonates with our customers. As important, she has a proven track record of building, mentoring and empowering her team so we are excited to see those results within our marketing department.”

Nyiro said, “I'm honored to be given this opportunity and am excited to bring the product and marketing teams together to truly align us for the future growth of our company. Through the hard work of my colleagues and peers, we have accomplished great things together and I look forward to accomplishing much more. The dedication and commitment of the employees in this great company is instrumental to our success. I would like to thank the Suliteanu Family for providing me with this wonderful opportunity.”