VSP Ventures Acquires EyeZone’s Six Optometry Practices

By

Daniel Rowan, OD

RANCHO CORDOVA, Calif.—VSP Ventures has announced the acquisition of EyeZone, a six location optometry practice in Nevada. Founded in 2004 by Daniel Rowan, OD, EyeZone serves Northern Nevada, with locations in West Reno, Midtown, South Reno, Carson City, Fallon and Lake Tahoe.  All locations will continue to operate under the EyeZone brand, an announcement said. “With an unwavering focus on patient care and commitment to their community, the EyeZone team is a shining example ofwhat a top-notch eyecare and eyewear experience looks like,” said Steve Baker, president of VSP Ventures. “We’re thrilled to welcome them to the VSP Ventures family.”  

“As we explored options to transition ownership, it was critical that it be with partners that shared our care-focused philosophy and would allow us to continue delivering that care while freeing us from the day-to-day management of the business,” said Dr. Rowan. “Partnering with VSP Ventures has afforded us that opportunity.”

In 2014, Dr. Rowan merged locations with a practice owned by Mark Michitsch, OD, who became a partner in EyeZone. In 2018, Amber Belaustegui, OD, also became a partner following EyeZone’s acquisition of her practice. Today, there are seven optometrists across EyeZone’s six locations. All doctors and practice staff will remain in their roles. 

“Looking toward the next phase in our careers, we wanted to find partners who shared our values,” said Dr. Michitsch. “Our reputation and legacy of comprehensive patient care will continue on, and we’re set up for even more success as we look to the future in partnership with VSP Ventures.”  



“Transitioning away from the administrative aspects of running a practice allows us to focus on what we love most–seeing patients and providing a differentiated and personal eyecare experience to the community,” said Dr. Belaustegui.

VSP Ventures, said the statement from VSP Global, “underscores a broader company commitment to provide a variety of options for doctors of optometry at every career stage and in every kind of practice setting—from privately owned, to dispensary managed, to VSP-owned and operated.”