ALEXANDRIA, Va.—The organizers of Vision Expo, The Vision Council and Reed Exhibitions, have announced the schedule of events set to take place at The Seen, a new main stage destination, during Vision Expo East 2021. Designed to serve as a collaborative learning environment, The Seen will host a series of panels and presentations, including the EYE2EYE Series, an educational series of panels and discussions designed to provide exclusive insights on topics to inform, empower and challenge attendees, ranging from business and marketing strategies to tactics for creating an inclusive work environment.

The Seen will also house the Innovation Stage, the Show Floor destination dedicated to groundbreaking content and state-of-the-art products and services revolutionizing the industry. Additionally, on Saturday, June 5, The Seen will host the Career Zone , https://east.visionexpo.com/en-us/Experiences/new-grads-students.html a central hub for students to connect with optical companies and explore career resources.

Vision Expo East 2021 will take place at the Orange County Convention Center from June 2-5, 2021. The Show’s educational program, together with OptiCon@Vision Expo, will open Wednesday, June 2 and exhibits will open Thursday, June 3. To register for Vision Expo East’s Exhibit Hall and Education, click here. https://east.visionexpo.com/

“The Seen is the perfect destination for attendees to gather and learn from industry experts, fashion visionaries and forward-thinking leaders,” said Fran Pennella, vice president, Vision Expo, Reed Exhibitions, co-owner of Vision Expo. “With a carefully curated lineup of events, The Seen provides valuable content designed to reinvigorate old concepts, drive progress and innovation, introduce new strategies for success and create a better future for patients and employees.”

The following events are scheduled to take place at The Seen during Vision Expo East 2021:

Thursday, June 3

10 a.m. – 11 a.m. Innovation Stage Presentation: Innovations in Inflammation and IOP Control Presented by Bausch & Lomb  
12 p.m. – 12:30 p.m EYE2EYE Series: Marketing 4ECPs Presents: Make Your Website a Sales Tool 
1 p.m. – 2 p.m. Innovation Stage Presentation: Innovation Through Experience 
3 p.m. – 4 p.m. Innovation Stage Presentation: Establishing a Sports Vision Practice—Tips from the Pros
Presented by the International Sports Vision Association 
4:30 p.m. – 5:30 p.m. EYE2EYE Series: Removing Barriers Between You and Your Multi-Cultural Patients

Friday, June 4

10 a.m. – 11 a.m. Innovation Stage Presentation: Experience & Evidence: Insights on Chronic Dry Eye Management
Presented by Allergan
12 p.m. – 12:45 p.m EYE2EYE Series: Building a More Inclusive Work Environment
1 p.m. – 1:45 p.m. EYE2EYE Series: Art of the Collab 
2 p.m. – 2:30 p.m. EYE2EYE Series: Marketing 4ECPs Presents: What You Need To Know About Google for Your Practice Marketing
5 p.m. – 6 p.m. EYE2EYE Series: The Pivot: Independent Retailers Changing Their Mindset During the Pandemic

Saturday, June 5

10 a.m. – 5 p.m. The Career Zone: A networking hub for students and young professionals where they can explore career opportunities and take part in several dynamic events.
11 a.m. – 11:45 a.m At the Career Zone, The Young ODs of America will host “The View with Young ODs of America,” a panel moderated by Dr. Justin Bazan with a focus on modes of practice and practice management.
10 a.m. – 10:30 a.m. EYE2EYE Series: Marketing 4ECPs Presents: 10 Biggest Mistakes Practices Make In Their Marketing
12 p.m. – 12:45 p.m. EYE2EYE Series: Married in Optics
1 p.m. – 2 p.m. At the Career Zone, the National Optometric Association (NOA) will host “Excellence: Overcoming Obstacles to Optometric Success,” a panel featuring NOA doctors sharing their experience and tools for successfully navigating within the optometric profession.
2:45 p.m.
Passport drawing at the Career Zone
3 p.m. – 5 p.m. Screening of Open Your Eyes, a film by Wayne Chesler featuring Dr. Kerry Gelb and Podcaster Chris Maraboli