Vision Benefits of America Grants $298,000 to the Pennsylvania Vision Foundation


PITTSBURGH—Vision Benefits of America, Inc. (VBA), a commercial group benefits organization, announced donations totaling $298,000 to the Pennsylvania Vision Foundation in 2019. The donations will provide essential eyecare to those in need.“VBA is proud to support the Pennsylvania Vision Foundation in its mission to offer fundamental eyecare and preserve human eyesight,” said Jeff Hollowood, CEO and president at VBA. “In addition to providing our own members with access to high-quality eyecare, we are privileged to be able to give to the community through the relationships we’ve built in the optical industry.”

By partnering with many local, community-based non-profit organizations, the Foundation’s primary Vision Benefit Program provided routine vision exams, prescription lenses and frames to approximately 1,400 uninsured Pennsylvanians this year. In 2019, the Foundation also granted $20,985 to other non-profit partner agencies for assistance in administering its Vision Benefit Program.

“With the help of our partners across the state, the Pennsylvania Vision Foundation is changing lives of thousands of individuals in need,” said Andrew Leitzel, OD. executive director. “Our work would not be possible without the steadfast support of VBA. As we look ahead to 2020, the donations from VBA will allow the foundation to further expand its mission.”

In 2020, VBA is kicking off a “Focus on Community” campaign that will build off of its existing charitable efforts to support the communities where VBA lives and works. In addition to its contributions to a number of local organizations in 2019, VBA made several charitable donations to organizations such as Beverly’s Birthdays, the Essilor Vision Foundation, the Lions Club, March of Dimes and Rainbow Kitchen. VBA looks forward to continuing their commitment to community in 2020 and beyond.

Founded in 1965 as one of the first preferred provider organizations (PPO) in the nation, VBA has proudly offered group vision benefits to corporations, municipalities, schools, health and welfare funds, hospitals and health maintenance organizations for over 50 years. Seeking to capitalize on its experience and expand its offerings beyond vision, VBA also provides cost-effective dental solutions across the nation through plans administered and underwritten by the TruAssure Insurance Company.

The Pennsylvania Vision Foundation, an affiliate of VBA, was founded in 2007 as a 501(c)(3) charitable foundation. Its mission is to provide essential eyecare through vision exams, prescription lenses and frames to those in need. Its purpose is to conduct and finance projects that will help foster and preserve human eyesight through the science of optometry. It strives to help support advancement in optometry through education and technology. To date, the Foundation has assisted more than 5,200 uninsured Pennsylvanians.