Versant Health Joins the LPGA as an Official Marketing Partner


DAYTONA BEACH, Fla.—The Ladies Professional Golf Association (LPGA) announced this week that Versant Health (the new company formed by the combination of Davis Vision and Superior Vision) has been named an official marketing partner. Versant will have a presence throughout the season during television broadcasts, on and with on-course signage and hospitality at select events, according to the announcement. Versant will provide managed vision and eye health benefits under both the Superior Vision and Davis Vision names, as VMAIL reported.

The combined managed vision care business covers approximately 33 million lives and ranks as the No. 3 player in this segment of the managed care market.

“We are thrilled to support the LPGA and its athletes,” Kirk Rothrock, Versant’s chief executive officer, said in the announcement. "All are people of high integrity, who work hard at their craft and who are world class in their profession. These qualities are closely aligned with our organization and we look forward to working closely with Emma Talley and Gerina Piller."

LPGA Tour players Piller (a three-time Solheim Cup player) and Talley, a rookie, were designated as brand ambassadors for Versant Health. In addition, Versant will have a presence during broadcasts of “A Second Look,” and on through a digital content series, according to the announcement.

“The LPGA is proud to welcome Versant Health to our family," LPGA commissioner Mike Whan said in the announcement. "As the LPGA’s managed vision care provider, we know they deliver first-class service to customers and we’re excited to showcase to our fans some unique 'looks' at the LPGA Tour."