PINELLAS PARK, Fla.—Transitions Optical Inc. announced Monday the finalists for its annual Transitions Innovation Awards program, which recognizes both individuals and organizations for their innovative efforts to support Transitions lenses over the past year. The winners of the 2021 Innovation Awards will be announced later this year, the announcement noted. Additional details regarding Transitions Academy 2022 also will be forthcoming. The meeting, originally scheduled for mid-January in Orlando, Fla., has been postponed, as VMAIL reported.

“We are constantly inspired by our Innovation Award finalists and look forward to seeing how they express their passion and creativity through a range of initiatives,” Jose Alves, general manager, Americas, Transitions Optical, said in Monday’s announcement. “We are thankful for the support of these individuals and organizations, as well as everything they do to promote Transitions lenses both within and outside the office.”

The finalists and categories are:

 

At the Transitions Innovation Awards in 2020, the emcees for the event included Miriam Isa (l) and Transitions' Drew Smith.
2021 Transitions Brand Ambassador – The Transitions Brand Ambassador award celebrates an individual who best showcases their dedication to be an influential advocate of Transitions lenses. The 2021 finalists include:

U.S. Eyecare Practice of the Year – The U.S. Eyecare Practice of the Year title recognizes independent eyecare practices in the U.S. that are actively promoting healthy sight to their patients and within their local communities, and who have demonstrated excellence in supporting Transitions lenses. The 2021 finalists include:

Canadian Eyecare Practice of the Year – The Canadian Eyecare Practice of the Year title recognizes independent eyecare practices in Canada that are actively promoting healthy sight to their patients and within their local communities, and who have demonstrated excellence in supporting Transitions lenses. The 2021 finalists include:

U.S. Retailer of the Year – The U.S. Retailer of the Year title is awarded to a retailer in the U.S. for actively supporting Transitions lenses and demonstrating a commitment to enhancing the vision of their customers and communities. The 2021 finalists include:

Canada Retailer of the Year – The Canada Retailer of the Year title is awarded to a retailer in Canada for actively supporting Transitions lenses and demonstrating a commitment to enhancing the vision of their customers and communities. The 2021 finalists include:

Best in Marketing – Best in Marketing honors an individual or company for their creative and strategic marketing tactics to effectively promote Transitions lenses or Transitions portfolio among customers or within their communities. The 2021 finalists include:

Best in Training – The Best in Training award celebrates an individual, company or educator that has shown creativity in developing or offering training and education opportunities that include dispensing the Transitions lenses portfolio. The 2021 finalists include: