Transitions Academy to Mark 25th Anniversary June 13-16, 2021 in Orlando, Fla.

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PINELLAS PARK, Fla.—Typically held in February, Transitions Academy will celebrate its 25th year as one of the industry’s most well-recognized educational events from June 13 – 16, 2021 at the JW Marriott Grande Lakes in Orlando, Fla, the company announced late yesterday. The submission dates for the Transitions Innovation Awards are also being extended. The awards are open to optical industry professionals, educators, retailers, optical laboratories and independent eyecare professionals and practices. The Transitions Innovation Awards categories include: 2020 Transitions Brand Ambassador (individual-only award), Retailer of the Year, Eyecare Practice of the Year, Best in Training and Best in Marketing.

Nominations for all Transitions Innovation Awards will be accepted online at  in January 2021. To enter, candidates must complete a nomination form and detail their 2020 efforts in the following evaluation areas: commitment and inspiration, goals, plan and creativity, and impact and results. An Innovation Awards resource guide and past winner profiles are available to assist interested industry professionals with the nomination process, as well as provide a structured way to focus on and track their goals throughout the year.

Nominees are welcome to enter more than one category and can self-enter, or can be nominated by a lab, lens manufacturer, industry colleague or other industry organization representative. Industry professionals interested in attending the event can learn more at

Each year, hundreds of industry professionals from across North America (and oftentimes across the globe) attend Transition Optical's Academy to participate in professional development and product technology workshops, hear from experts and educators on marketing and industry trends, and learn from their peers and partners during panel discussions.