Third Annual Blogger Spectacle Awards to Take Place at opti 2019


MUNICH—During opti 2019 in Munich, the show will present the third annual Blogger Spectacle Award. A jury of over 20 international eyewear and fashion bloggers from Germany, Italy, Spain, Austria, Great Britain, Japan, France, the Netherlands, Poland and Lithuania will get together at the trade show in Munich to share the latest news from the opti exhibitors about spectacle frames, design, and style with their fans and followers. They will also be tasked with choosing the winner of this year’s trophy. In a discussion panel prior to the awards ceremony, the influencers will reveal how opticians can find more customers online. The 2019 Blogger Spectacle Award will be presented on Saturday, Jan. 26 at 12:30 p.m. at the opti FORUM in Hall C4.

The brands who are up for the Blogger Spectacle Award are part of the exhibitors in the 16 opti BOXES. Each brand will have the opportunity to present their company to the influencers at their booth the morning of Jan. 26 in a “speed dating” format.

This year’s exhibitors in the opti BOXES in Hall C2 are: GASTON ETC (France), ROAV (Switzerland), No Idols S.L., Metalcraft and NINA MUR eyewear (all Spain), Annu GmbH, TOM+HATTY Inh. Ivy Bossert, HEADRIX, guckstoff.BRILLENMANUFAKTUR and Lorg EYEWEAR Horn Design (Germany), helden optical (Netherlands), Portrait Eyewear Srl and LIGHTBIRD srl (Italy), Komorebi (Belgium), ROUNDER ROUNDER (China), und IMPRESSIO (Luxembourg).

Prior to the awards ceremony, the opti trend talk will take place in the opti FORUM at 12:00 p.m. Influencers and social media experts will share insights into their businesses in a panel discussion titled, “More Visibility in Optometry with Social Media?” Along with other social media experts, YouTube star and book author Philipp Steuer will also be taking the stage.

Additionally, the bloggers will visit seven exhibitors who work in the area of spectacles frames: Coblens, EINSTOFFEN, frost eyewear, HEADRIX, KBL eyewear, MARKUS T, and Wagner + Kühner GmbH. These top seven were selected by the influencers themselves, who were given the chance to choose their favorites from a group of applicants.

The group of influencers will pay a visit to Hoya, the glass partner for this year’s Blogger Spectacle and contact lens manufacturer Alcon, who is also a partner of the Blogger Spectacle 2019.