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ALEXANDRIA, Va.—Think About Your Eyes, a national public awareness campaign presented by The Vision Council and the American Optometric Association that aims to promote the importance of getting an annual comprehensive eye exam with an optometrist, today announced Eyemart Express as the latest industry partner to lend its support to the national campaign. Eyemart Express is a doctor-founded company that for more than 30 years has been providing quality eyewear that is affordable, quick, and stylish, the announcement said.

“We can’t imagine a better way to celebrate our 30th Anniversary than joining this important campaign,” said Paula Puleo Blomquist, Eyemart Express chief marketing and merchandising officer. “Since our opening in 1990, we have been ensuring that consumers can address their eyewear needs with fashionable, same-day, affordable solutions.”

Eyemart Express joins a growing collective of eyecare industry partners, along with The Vision Council and the American Optometric Association, in providing resources for Think About Your Eyes’ national awareness efforts.

Since launching nationally in late 2014, the Think About Your Eyes campaign has seen incredible results as it seeks to motivate public behavior for eye health. Notably, Think About Your Eyes has influenced more than 11 million people to get eye exams and improve their overall quality of life.

With more than 1 billion impressions annually, the omni-channel campaign continues to reinforce that vision health is an important part of overall health and wellness. Current supporters include The Vision Council, American Optometric Association, Alcon, Essilor, Johnson & Johnson Vision, Luxottica, Transitions, National Vision, Hilco, Walman, Eschenbach, Vispero/Optelec, Special Eyes, Compliancy Group, First Vision Media Group, Jobson, and more than 22,000 optometrists.

For more information on Think About Your Eyes, please visit thinkaboutyoureyes.com. 

Industry members interested in becoming official Think About Your Eyes partners should contact Nathan Troxell, industry development director at NTroxell@thevisioncouncil.org.

Eyecare providers who wish to become Think About Your Eyes members should visit www.enroll.thinkaboutyoureyes.com/ or contact Eryn Quinn, administrative coordinator at EQuinn@thevisioncoumcil.org