The Vision Council Names Alysse Henkel Director of Research Data and Analytics

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ALEXANDRIA, Va.—The Vision Council has named Alysse Henkel its director of research data and analytics. In this role, Henkel will be responsible for establishing data management systems and policies to enable complex analysis of large data sets, developing robust market modeling sources and systems, and communicating relevant insights that can contribute to actionable and strategic business recommendations. Her appointment also marks an expansion of The Vision Council’s research team, which is overseen by Nathan Troxell, director of consumer and market insights. Henkel will also work alongside Steve Kodey, senior director of industry research.

Henkel, who holds an undergraduate degree in anthropology, sociology, and German from Lafayette College and a master’s degree in public policy from George Washington University, began her career at Goodwill Industries International, where she spent 10 years overhauling the organization’s national data collection and reporting systems, as well as creating new opportunities to analyze the impact of the organization’s programs. She was also selected as a data fellow with the Strategic Data Project at the Center for Education Policy and Research at Harvard University. During this two-year fellowship, Henkel worked with an urban school district to help build their data analysis capacity and improve their data visualization and reporting.

Maureen Beddis, vice president of marketing and membership at The Vision Council, said, “We are excited to welcome Alysse to The Vision Council team. The Vision Council is committed to providing our members and clients with the most cutting-edge optical market research, insights and analysis available, and the addition of Alysse to the team demonstrates our commitment to delivering on this promise and growing our internal research team. Furthermore, Alysse’s breadth of experience and unique perspective will allow us to expand our research capabilities and better serve members and clients with the most timely, useful information they need for their businesses.”