ALEXANDRIA, Va.—The Vision Council garnered 147.9 million media impressions and attracted nearly 3,000 visitors to its official health lounge, “The T-Eye-me Out Lounge: Give Your Eyes a Break during South by Southwest (SXSW). From March 9 to 13, The Vision Council’s lounge served as a space for them to educate conference and festival-goers and attending media about digital eye strain, its reported symptoms and available solutions. During the SXSW conference, the Vision Council also partnered with DJ and influencer, Brandi Cyrus, sister to Miley Cyrus, to visit and cover the lounge.

Cyrus’ Instagram post about the event received 9,897 likes and 91 comments. Additional influencer coverage included posts from Eat Style Dallas, The Effortless Chic, Flashes of Style, LivvyLand and Love Child. Not including Brandi’s post, influencer coverage resulted in 5,314.632 impressions.

Additionally, The Vision Council secured two broadcast segments with optometrist and medical adviser Dr. Justin Bazan on CBS “We Are Austin” and FOX “Good Day Austin," sharing related messaging, featuring member product, and encouraging viewers to have an annual eye exam and visit to access the doctor locator.

According to The Vision Council, collectively, these segments with corresponding online and social media promotions resulted in 831,432 impressions. Additionally, The Vision Council partnered with fashion blog Man Repeller for an Instagram post featuring top-level messaging and member product. The Man Repeller Instagram page reaches 1.9 million followers.

The Vision Council featured glasses from members including Gunnar, FGX, ClearVision Optical, OGI Eyewear, L’Amy America, WestGroupe, Europa/State Optical Co., Altair Eyewear, Eyewear by ROI, Classique Eyewear, Modern Optical, Zyloware Eyewear, Modo Eyewear, eyebobs, Shwood and TOMS Eyewear. The eyewear was outfitted with traditional lenses featuring anti-reflective and blue light-filtering treatments from members Essilor, Eyezen, VisionEase, Hoya, Zeiss, VSP, Nikon, BluTech and Gunnar, as well as CooperVision’s Biofinity Energys contact lenses, on display in the lounge.