Safilo Unveils Its Newest American Eyes Campaign


Antoni Wichryk, OD, (l) with his wife, Geena Wichryk, an ABO optician, co-owners of Wichryk Eye Associates. 
SECAUCUS, N.J.—Safilo has unveiled its latest American Eyes marketing campaign in celebration of its Elasta and Emozioni ophthalmic collections. This new campaign features husband and wife owners, Antoni Wichryk, OD and Geena Wichryk, an ABO optician, of Wichryk Eye Associates in Macungie, Pa. The Wichryk’s were asked to star exclusively in this year’s campaign due to their love of Made in Italy product and their affinity for the Elasta and Emozioni brands, the company said. Each of them wear the eyewear in the American Eyes print ad campaign and promotional video.

“We are very pleased to continue the American Eyes campaign for Elasta and Emozioni this year. These are important brands in our U.S. history and as we move forward. Partnering with an account like Wichryk Eye Associates on the campaign represents the best-in-class 3 O customer partnership we are striving for in the U.S. and we are very thankful for their participation and ongoing commitment to Safilo,” said Henri Blomqvist, CEO of Safilo North America.

Additionally, as a thank you for participating in the campaign and closing their offices for a full day to shoot, Safilo made a donation in the name of Wichryk Eye Associates to the Myotonic Dystrophy Foundation as Geena Wichryk and the couple’s two daughters all suffer from this genetic disorder.

Take a look at Safilo’s new American Eyes Campaign below.