Krista Davis

CENTRAL POINT, Ore.—Quantum Innovations, a pioneer of anti-reflective coating solutions and ophthalmic equipment, has welcomed Krista Davis to its sales team. Davis, a 20-year optical industry veteran, will focus on business and customer development. Davis began her career as an optician and went on to work in frame sales for companies such as L’Amy America and Marcolin. She later worked at Hoya Vision Care, where she was an ABO speaker and founded an education group, Artistry in Optics.

Following that, Davis worked for US Optical as their sales education and marketing director, carrying over the Artistry in Optics brand while offering education to US Optical’s customers.

“Krista comes to Quantum with a diverse knowledge of, and focus on, retail. This knowledge is complementary to Quantum’s focus on wholesale labs and manufacturing. Her knowledge and expertise will allow Quantum to broaden its view and sharpen its approach to products and services,” said Norm Kester, CEO and owner of Quantum Innovations, which is based here.