MIAMI—Privé Revaux, the U.S.-based affordable, celebrity brand acquired by Safilo Group in February 2020, has appointed Maureen Cavanagh as senior vice president of global sales. In her role, which became effective in April, Cavanagh will provide leadership and strategic direction to the global sales function and help drive growth as Privé Revaux continues to expand into new international regions and markets, the company said. Cavanagh has over 25 years of optical experience spanning from Johnson & Johnson Vision Care to, most recently, Essilor of America for the past 15 years, where she held senior executive positions including president of Nassau Vision Group, vice president of retail and board director of Essilor International.

Cavanagh is also a certified optician by the American Board of Opticianry and a past pesident of the Optical Women’s Association in the U.S.

“We welcome Maureen who is a highly experienced professional in the industry, with strong entrepreneurial skills and successful background,” commented David Schottenstein, founder and CEO of Privé Revaux. “Maureen’s extensive experience in building high-performing sales teams and developing lasting customer relationships are critical to our future growth as we forge into new markets and continue expanding our global footprint. With her veteran sales leadership, we will have greater alignment and collaboration, as we expand globally.”

Maureen Cavanagh
“This year has been an extremely tough year for everyone, and Privé Revaux has certainly not been immune to the challenges posed by the pandemic. Our entire industry has been forced to change and adapt, but Safilo and Privé Revaux have weathered the storm with remarkable resilience,” added Cavanagh. “I’m looking forward to applying my experience and deep market knowledge to continue Privé Revaux’s astonishing growth.”

Privé Revaux was founded by Hollywood celebrities Jamie Foxx, Ashley Benson and Hailee Steinfeld, along with serial entrepreneur Schottenstein, and creative directors Rob Zangardi and Mariel Haenn with the mission to disrupt the eyewear market as a purveyor of quality goods at a great value. Privé Revaux has expanded its product offering in a short time from traditional sunglasses into high-quality, fun and fashion-forward reading glasses, anti-blue light glasses, accessories, multiple celebrity designed capsule collections and prescription eyewear.

As previously reported by VMAIL, Safilo Group, a worldwide leader in the design, manufacturing and distribution of eyewear, acquired a majority stake equity in the brand in early 2020.