Pearle Vision Wins Bronze Effie for ‘Small Moments’ Campaign


MASON, Ohio—Pearle Vision was awarded the Bronze Effie late last week in the Branded Content category at the 50th Annual North American Effie Awards Gala, the company announced. The company’s “Small Moments” campaign, which included the television ad “Ben’s Glasses,” received the prestigious honor.This is the brand’s first Effie in the highly competitive Branded Content category and their third Effie award in recent years, according to Pearle Vision’s announcement. In addition, for the fourth consecutive year Pearle Vision was named a finalist in the Health Care Services category. Previously, the brand won a Silver and Bronze Effie in the category in 2015 and 2016 respectively.

The North American Effie Awards honor the most effective marketing efforts of the year. An annual program, the competition attracts case studies from the most effective marketing communications efforts in the United States and Canada.

After two rounds of judging, those selected as winners represent cases that best demonstrated how they effectively solved a marketing challenge, connected with their target audience, and achieved the results to show it worked, according to Pearle Vision’s announcement.

As part of Pearle Vision’s overall “Small Moments” marketing approach, its submission "Putting the Care Back in Eye Care” showcased the brands comprehensive digital eco-system platform, connecting with their target audience, driving both exam and overall brand growth.

“Developing breakthrough branded content is both art and science” Doug Zarkin, Pearle Vision’s vice president and chief marketing officer said in the announcement. “Being recognized as a brand that created compelling branded content that contributed to overall brand growth is especially gratifying for the entire marketing team at Pearle Vision and our roster of best-in-class partners.”

Agency partners for this campaign included Energy BBDO and OMD.

Pearle Vision has more than 500 locations throughout the United States, Canada and Puerto Rico, and is built around a doctor-centered business model. Pearle Vision is owned by Luxottica.