Stefan Lohnert (right), designated Managing Director of Messe Stuttgart, where opti 2021 will be housed,
posted with Dieter Dohr, CEO of
GHM and opti project manager
Bettina Reiter at opti 2020. Image courtesy of opti.
MUNICH, Germany—From Jan. 10 to 12 2020, Munich, Germany was once again a hub for the eyewear and eyecare industries as opti 2020 took place. This year, opti welcomed 28,000 visitors from 93 countries, who came to explore the 605 exhibitors across the show’s six halls. The show featured both industry veterans and brand new companies and designers—including the opti BOXES, which were home to recently launched, up-and-coming brands—and gave a special platform to industry influencers through the Blogger Spectacle program.

According to show organizers, almost two thirds of the exhibitors at opti 2020 “achieved deals, bookings or orders at the fair, whilst 92 percent of opti trade visitors gave top marks this year.” In addition, the show’s opti FORUM space, which hosts educational talks and meetings throughout the show, welcomed 2,900 visitors and hosted 33 lectures. Show organizers said the most popular lectures were: “Optics 4.0. – The Opportunities and Risks of Teleoptometry,” “Referral Marketing,” and “Facing the Challenge of MDR – What Do We Need to Do Before it Takes Effect?”

  


The winner of this year’s opti Blogger Spectacle award was London-based brand Covrt Project Limited, founded by designer Marcello Martino. Image courtesy of opti. 28,000 visitors from 93 countries attended opti 2020. Image courtesy of opti.
Finally, the Blogger Spectacle program culminated with the Blogger Spectacle Award 2020, which recognized the favorite newcomer in the opti BOXES space. This year’s winner was London-based brand Covrt Project Limited, founded by designer Marcello Martino. While accepting his award, Martino told the crowd his goal is to “define a new culture in eyewear” with his streetwear inspired brand.

This year, Vision Monday was on the scene at opti. Watch for additional photos and information about trends from the show coming soon.

opti 2021 will take place in Stuttgart, Germany. As of 2021, the show will alternate between Stuttgart and Munich every other year, with odd years in Stuttgart and even years in Munich.