Latest News Opternative Names Lori McInerney as Chief Marketing Officer By Staff Wednesday, August 1, 2018 12:24 AM CHICAGO—Opternative Inc., a healthcare technology and online vision testing company, has named Lori McInerney as chief marketing officer. She will lead the marketing team in “driving brand awareness globally, growing partner marketing and bringing in new business,” according to an announcement Tuesday. Prior to joining Opternative, McInerney was vice president of marketing at Shiftgig, where she and her team were responsible for driving new business via targeted content and thought leadership, increasing brand awareness and public relations, and recruiting on-demand talent, Opternative said in its announcement. She also spent more than 10 years at CareerBuilder in various marketing and sales leadership roles.“As we continue to expand globally and bring on new partners, we are excited to welcome a seasoned leader to spearhead our marketing efforts,” Opternative chief executive officer Brent Rasmussen said in the announcement. “Lori’s experience throughout her career will help take Opternative’s brand to the next level.” Opternative said more than 300,000 people in the U.S. have taken its online vision test over the past several years, and more than 200,000 prescriptions have been issued, as VMAIL reported.McInerney said she is “thrilled to be joining Opternative [and] to help build awareness of our accurate online vision test to patients and partners across the globe.” She added, “I look forward to helping our partners expand the reach of Opternative’s technology to their patients and consumers.” Founded in 2012, Opternative creates digital eyecare technologies that enable patient choice and convenience while providing doctors and retailers the ability to create awesome user experiences, according to the company.