Oakley Announces Official On-Field Partnership and Licensing Agreement With the National Football League

By

Oakley premiered their new campaign film in an immersive 360 experience across multiple Times Square billboards.

FOOTHILL RANCH, Calif.—Oakley has announced a four-year partnership with the National Football League that makes the brand the NFL’s official on-field partner and licensee. This partnership is the biggest sports deal in Oakley’s history, and will begin at the start of the 2019-2020 professional football season. Under the partnership, Oakley’s Powered by Prizm Lens Technology will be available for all 32 NFL teams, and Officially Licensed NFL Eyewear will be available for fans to purchase.

VMAIL previously reported on Oakley’s partnerships with 2018 NFL MVP Patrick Mahomes II of the Kansas City Chiefs, JuJu Smith-Schuster of the Pittsburgh Steelers, and Derwin James Jr. of the Los Angeles Chargers.

As part of the partnership, all NFL players will have the option to wear Prizm Clear shields during games. Prizm Clear features a light color tint, which is engineered to help optimize detail recognition in football. For fans, a special-edition NFL eyewear collection from Oakley will be available for all 32 teams in two men’s styles, Holbrook and Flak 2.0 XL, and seven teams in a women’s style, Low Key.




2018 NFL MVP Patrick Mahomes II of the Kansas City Chiefs wears a helmet with an Oakley Prizm Clear shield.

Fabrizio Uguzzoni, president, Luxottica Wholesale NA and Ludo Ladreyt, SVP, sales optical channel Luxottica Wholesale NA, at the Oakley event in Times Square.



  
The collection comes equipped with Prizm, official team logo on the lens and team color accents throughout. Fans can also customize select frames with the Oakley Custom Program, building a unique piece of eyewear with their NFL team’s logo and preferred colors.

Benjamin Goss, Oakley’s global marketing director said, “The Oakley brand started in stadiums and now we will continue our brand journey inside the biggest and most relevant stadiums in North America: football stadiums. We are thrilled to partner with the National Football League and its players to push the boundaries of performance and help them see the game differently through Prizm.”






Paolo Alberti executive vice president, Luxottica Wholesale, and Renie Anderson, chief revenue officer and EVP, NFL Partnerships speak about the NFL and Oakley’s partnership.

Michele Pesce, vice president, strategy & analytics, Luxottica Wholesale North America; Justin Andrews, Oakley senior vice president; and Ludo Ladreyt, senior vice president, sales optical channel, Luxottica Wholesale NA, at the Oakley NFL event.

(L to R) Former Detroit Lions running back Barry Sanders, former MLB player Gary Sheffield, professional skateboarder Ryan Sheckler, professional surfer Sage Erickson, speak at the Oakley NFL event.
     
Renie Anderson, chief revenue officer & EVP, NFL Partnerships, said, “We see Oakley as an ideal partner because we’re united by the same goal: supporting some of the world’s best athletes in their quest for elite performance. Our game is faster and precision is more fundamental than ever, and Oakley provides the technologically-advanced gear that players, coaches and personnel need for peak performance.”

On Monday, Aug. 26, Oakley and the NFL celebrated their new partnership in Times Square, New York, with some of Oakley’s athletic partners, including New York Giants players Lorenzo Carter and Alec Ogletree, former Detroit Lions running back Barry Sanders, former MLB player Gary Sheffield, professional skateboarder Ryan Sheckler, professional surfer Sage Erickson, and more.

To an audience of athletes, sports media, and business partners at the Luxottica showroom in New York, Paolo Alberti executive vice president, Luxottica, Wholesale, and Anderson announced the scale of official partnership. Alberti recounted the two-year journey to this partnership, describing it as something that had once been a dream. 2019 also marks the NFL's 100th season said Anderson, who described Oakley as "a great partner as we look at the next 100 years of football."

During the celebration, Oakley premiered their new campaign film in an immersive 360 experience across multiple Times Square billboards. The film is now available to watch here. Oakley also announced a partnership with the New York Giants at the event.