GREEN BAY, Wis.—Shopko Optical has been named as the “official eye care partner” of the Green Bay Packers of the National Football League, the team announced Tuesday. In addition, Shopko Optical will serve as the naming rights partner for the playground at Titletown, just west of Lambeau Field, the announcement noted. The terms of the new partnership were not disclosed. “We’re proud to team up again with Shopko Optical, a partner we’ve worked with for more than 20 years,” said Packers president and chief executive officer Mark Murphy.

“We’re pleased to welcome them at Titletown by officially naming our playground the Shopko Optical Playground. The playground has proven to be a local favorite gathering spot since Titletown opened. We’re looking forward to our continued partnership.”

The Shopko Optical Playground is now open for the season, and will continue welcoming families to play at Titletown, weather permitting. Families and frequent Titletown visitors will see Shopko Optical’s familiar branding and signage at the playground later this spring. (Titletown is a recent community development located just west of Lambeau Field in Green Bay.)

Through the partnership, Shopko Optical will host events for Kids in Focus, a program that provides complimentary eye exams and eyeglasses to children in need. More information about Kids in Focus is available at

“We are excited to carry on our deep-rooted relationship with the Green Bay Packers,” said Shopko Optical chief executive officer Russ Steinhorst. “Our organizations share the same hometown values, tenacious spirit and long-standing commitment to our communities. We are thrilled to sponsor the playground at Titletown—a place where families can be active and spend time together—and we are proud to be the ‘Official Eye Care Partner of the Green Bay Packers.’”

Shopko Optical, which was created after the former Green Bay-based discount retail chain Shopko was liquidated, brings more than 40 years of expertise providing quality eyecare in communities throughout the state.

More than 120 Shopko Optical locations are operating in 12 states, with the company headquartered in Green Bay. The locations are served by the company’s proprietary manufacturing lab in De Pere, Wis.

Shopko Optical is the trade name of Shoptikal LLC, an affiliate of the private investment firm Monarch Alternative Capital.