Nathan Troxell Joins The Vision Council as New Director of Industry Development, Think About Your Eyes

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ALEXANDRIA, Va.—The Vision Council has appointed Nathan Troxell as director, industry development for Think About Your Eyes. In this role, Troxell will help to grow the reputation of Think About Your Eyes among industry partners and expand participation and sponsorship of the campaign, an announcement said. In his most recent role as global marketing manager, Specialty Coatings and Materials at PPG Industries, Inc., Troxell worked with lens companies, optical labs, retailers and eyecare professionals to expand awareness, educate eyecare professionals and increase usage of PPG’s lens materials and coatings.

Before joining PPG, Troxell led the development of digital marketing programs and managed the execution of omni-channel retail campaigns for American Eagle Outfitters. Prior to American Eagle Outfitters, Troxell began his career at FSC Marketing Communications, where he served as an account manager for Transitions Optical, Inc., developing marketing and advertising campaigns and optical channel promotions.

“We are excited to welcome Nathan to the Think About Your Eyes team. Given his impressive experience in the optical industry and his marketing expertise, he is a natural addition,” said Jane Balek, executive director, Think About Your Eyes. “We are confident Nathan will help amplify our mission to empower more people to prioritize vision health for themselves and their families.”

A longtime active member of The Vision Council, Nathan served as a member on The Vision Council’s Marketing Communications Committee for several years before being appointed chairman of the committee in January 2019.

Think About Your Eyes is a national public awareness initiative in partnership with the American Optometric Association, focused on educating consumers about the importance of vision health and annual comprehensive eye exams. Current partners include 45 state optometric associations and AFOS, Alcon, The Vision Council, All About Vision, GUNNAR Optiks, Jobson Optical Group, National Vision, Inc. (NVI), SpecialEyes, Hilco Vision, Walman Optical, Transitions, Essilor, Luxottica Group, Eschenbach, Johnson & Johnson Vision, First Vision Media Group, Vision Expo, Vispero, and Compliancy Group.